Redwood Springs Capital Partners - Startup Starter Package

Introduction

Welcome to the Startup Starter Package! This is a collection of resources to help you go from idea to execution. It's useful for bootstrappers and those looking to raise funds (whether from RWSCP or other investors).

This package of materials is in production use by the TSYS Group portfolio of companies.

Contents Overview

In the src sub directory you'll see four sub directories:

BusinessModelCanvas
ProductPlan
StrategicContext
WardleyValueMap

Please see the next sections for a synopsis of the contents of each directory.

Go to the git repo page to engage with the development process if you find any errors, have feedback etc.

Business Model Canvas

This is a nice visual representation of your startups business model.

ProductPlan

This is a standardized comprehensive set of software engineering templates that we require portfolio companies to fully complete as part of the submission for funding process.

StrategicContext

This is a deeper dive of the material in your business model canvas.

Wardley Value Map

This is where you create your Wardely Value Chain Map.

Name of Business

This is a Markdown template for developing a business model using the Business Model Canvas. Add logo of the business here. Remove this description.

Summary of Business

Add a description that is about the length of an evelvator pitch for the business.

Website of Business

Company Name Homepage

Business Model Canvas

Key Partners Who are our Key Partners? Who are our key suppliers? Which Key Activities do partners perform?	Key Activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?	Value Propositions What value do we deliver to the customer? Which one of our customer's problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? are different and worth paying attention		Customer Relationships What type of relationship does each of our Customer Segments expects us to establish and maintain with them? Which ones have we established?	Customer Segments For whom are we creating value? Who are our most important customers?
	Key Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?			Channels Through which Channels do our Customer Segments want to be reached? How are our Channels integrated? How are we integrated with customer routines?
Cost Structure What are the most important costs to our business? Which Key Resources are most expensive? Which Key Activities are most expensive? How does it coes to establish and run the business?			Revenue Streams For what value are customers willing to pay? How would they prefer to pay? What is the revenue structure?

Founders

NAME, TITLE
NAME, TITLE
NAME, TITLE
NAME, TITLE
NAME, TITLE

Channels

Customer Relationships

Customer Segments

Cost Structure & Revenue Stream

Costs	Startup	Year 1	Year 2	Year 3
Item	$$$	$$$	$$$	$$$
Item	$$$	$$$	$$$	$$$
Item	$$$	$$$	$$$	$$$

TOTAL COST	$$$	$$$	$$$	$$$

Revenue	Startup	Year 1	Year 2	Year 3
Number of Customers	0	x	x	x
Item ($$$ revenue per customer)	0	$$$	$$$	$$$

TOTAL REVENUE	0	$$$	$$$	$$$

TOTAL PROFIT	$$$	$$$	$$$	$$$

Please document your assumptions of how you arrived at the dollar estimates.

Key Activities

Key Partners

Key Resources

Team Leader

T0: (add name)
T1: (add name)
T2: (add name)
T3: (add name)
T4: (add name)
T5: (add name)
T6: (add name)

Value Propositions

Value Chain Map

Introduction

Example

A ValueChainMap.wm file is included with this repository.

If you are using VsCode, the Wardley Maps Extension will render and export the map.

You can then include the rendered png like so:

Wardley Value Chain Map Example

What are you trying to do? Articulate your objectives using absolutely no jargon. What is the problem? Why is it hard?

How is it done today, and what are the limits of current practice?

What’s new in your approach and why do you think it will be successful?

Who cares?

If you’re successful, what difference will it make? What impact will success have? How will it be measured?

What are the risks and the payoffs?

How much will it cost?

How long will it take?

What are the midterm and final “exams” to check for success? How will progress be measured?

Business objective

Articulate your objectives using absolutely no jargon.

What are you trying to do?

What is the problem?

Why is it hard?

Why do YOU want to solve it?

Why are YOU the right person/group to solve it?

Why NOW?

How is it done today, and what are the limits of current practice?

Why is it suboptimal? Is this an evolution, a revolution, some of both?

What’s new in your approach and why do you think it will be successful?

What is your secret sauce? What is your edge? What is your core innovation? What is your secret that nobody else knows?

Who cares?

What is the target market?

Write three customer profiles

What is the total addressable market?

What are the segments of the market?

If you’re successful, what difference will it make? What impact will success have? How will it be measured?

What is the customer improvement story?

How much will it cost?

Build a financial model (see peer directorys in this repository) Put all spend into marketing as fast as possible Utilize off the shelf solutions , do not fall prey to not invented here Write glue , don't create wood

What are the midterm and final “exams” to check for success? How will progress be measured?

What are the risks and the payoffs?

Strengths,Weakness,Opportunity,Threat Business model canvas etc

How long will it take?

What is your MVP timeline? What is your go live timeline? What is your first customer timeline? What is your first check timeline?

::The next major milestone is a third beta release with nearly complete functionality and a wider set of testers.

Project Documents

By Activity	Documents
Inception:	Home, Project Proposal, Target Audience and Benefits, Statement of User Needs
Reference:	Glossary, Software Development Methodology, Document Cross Reference, All-in-one project summary
Elaboration:	Project Plan, Software Requirements Specification, Feature Set, Use Case Suite, Design, QA Plan, Test Suite
Construction:	Review Meeting Notes, Implementation Notes, User Guide, FAQ / Troubleshooting Guide
Transition:	Install / Quick Start, Demo Script, Release notes, Release checklist, Post Mortem
Continuous:	Status Report

By Audience	Documents
For Everyone:	Home, Project Proposal, Target Audience and Benefits, Statement of User Needs, Software Requirements Specification, Project Plan, Release Checklist, Glossary
For Management:	Project Resource Needs, Status Report
For Developers:	Design, Review Meeting Notes, Software Development Methodology
For QA:	QA Plan
For End Users:	Install / Quick start, User Guide, Release Notes
For Support and Ops:	Implementation Notes, FAQ / Troubleshooting Guide
For Sales/Legal:	Demo Script, Legal Issues

By Activity

Project Planning
Requirements and Specification
1. User Needs
  - Interview Notes
2. Software Requirements Specification
  - Use Case Suite
  - Feature Set
Architecture and Design
1. Design
Implementation and Testing
1. User Guide
2. Test Suite
  - Test Case Format
  - Test Cases
Deployment and Installation
Operations and Support
1. FAQ / Troubleshooting
2. Implementation Notes
Continuous or Final

By Suggested Sequence

Step 1
Step 2
Step 3
1. Design
Step 4
1. QA Plan
2. Test Suite
  - Test Case Format
  - Test Cases
Step 5
1. Review Meeting Notes
Step 6
1. Release Checklist
Step 7
Every week
1. Status Report

All Templates

How to download these templates

Download template archive, or
Use CVS to check out project "readyset" or clone from ReadySet GFM on Github.

Redwood Springs Capital Partners LLC - Startup Submission Package